Email marketing remains the most effective marketing technique by ROI. But, that means it is well-used by everyone, including your competitors, and so it is increasingly important to stand out in the crowded inboxes of your customers.
Building Trust with email marketing
Consumers are more guarded than ever when it comes to handing out their email address. Building trust starts with your on-site messaging – why should a customer give you their contact information? What will they get in return? We can help maximise your email database growth with clever copywriting and a simple, user friendly sign-up process.
Onboarding your email subscribers is also vital, but thanks to simple automation which we can help you to set up, you can send timely, relevant and interesting content to your new subscribers, and actually have them look forward to your next newsletter.
Our stringent authentication process will also ensure your emails are loved by inboxes – meaning your emails are not stuck in spam folders, or worse, lost in cyber-space altogether!
Building sales with email marketing
Email marketing gives the best return on investment of any communications tactic, and with the features of our email marketing platform, it’s easy to see why:
- Responsive design as standard – to your campaign looks great on any device
- A/B or multivariate testing – to optimise your campaigns
- Personalisation and dynamic content – to make every email relevant
- Behavioural triggers – to send a campaign after a user completes a specific action on your site
- Advanced reporting – to see exactly how successful your email was
- Google Analytics integration – tracking your user’s journey and attributing sales back to your email campaigns
We can offer a fully-managed service if required, or can simply provide full training and ad-hoc support to your in-house team. Get in touch with one of our consultants today to discuss how our email marketing team can help you.