It isn’t enough to just create profiles, though — social media requires strategy and maintenance to be effective. These platforms can be valuable for earning and converting leads, but only if you’re willing to invest the time it takes to create a strong social media presence.
A great way to make the most of your social media profiles is using social media optimization, or SMO. A strategic approach will help you more effectively develop your profiles and interact with your followers.
Social media optimization: What is it?
Social media optimization (SMO) — a relatively new term — harnesses social media networks to grow a business’s online presence and help them achieve their goals. A digital marketing strategy, social media optimization is used to:
- Increase awareness of a brand, products, and services
- Build relationships with current and potential customers
- Drive traffic to your website
- Encourage conversions, sales, and revenue growth
- And more!
While search engine optimization, or SEO, is the more-well known process of boosting a website’s rankings the search results, SMO is a similar strategy focused on social profiles.
When you utilize SEO, you focus on optimizing your site to reach as many searchers in your target audience as possible. This is similar to SMO. With SMO, your focus is on improving your social profiles in order to reach more users in your target audience on each platform.
SEO and SMO are great to use in conjunction with one another. They perform similar functions for different areas of your digital marketing strategy. You can make the most of your digital marketing plan by using both.
SMO is a great method for growing your digital presence through social media. You can build a strong social media plan to connect with your target audience and drive more conversions.
You can also increase brand recognition, generate leads for your business, and more effectively connect with your audience. You can develop a stronger social media presence by utilizing SMO.